So, the major question is that what SEO techniques will work to help you dominate within the SERPs. As we all know, search engine optimization is an efficient way to attract consumers to online platforms. On-page SEO is on the verge of constantly evolving, and staying on top with the latest updates is a dilemma. To keep up with it, here are the top ten trends to anticipate for 2021, allowing us to prepare the SEO strategy accordingly.
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The Goal of AI is constantly evolving to be better with user interference. A few years back, Google made an algorithm called RankBrain which plays an important role in Google’s ranking factors for its search engine pages. RankBrain was developed by a senior scientist at Google named Greg Corrado. RankBrain has the unique ability to learn with time which is based on discoveries and insights of people. To optimize SEO for RankBrain, it is important to engage readers with your content.
This factor will impact search rankings because 73% of internet users access the internet via mobile devices. The mobile version of the website is considered as the primary version of the search engine instead of the desktop version. You have to make sure that Google can crawl your URLs for making your page user-friendly.
Long content will improve SERPs
A content that is comprised of more than 3000 words gets three times more traffic and four times more shares. Besides, they attain 3.5 times for backlinks. So now you have to start focusing on long contents rather than shorter ones. The goal is to provide users with content that keeps them engaged.
Predictive search is set to improve. Google launched Google Discover in 2017. It basically monitored user's searches and behavioral patterns to provide content accordingly. Discover is another one of Google's AI tools. It has more than 800 million active users.
Make video content
If you are planning to make video content, then you should go for it. YouTube has more than 1 billion users and video content is projected to surpass all other content forms. To optimize your video content, make sure your video channel name and description are optimized. Provide a user-friendly overview of what your channel is about.
Image optimization plays a larger role in the search. For example, if you search for something, you would need to see a visual representation for your satisfaction. People will use images to buy products and obtain information. Make sure if you add images to your website, they should be optimized by using high quality and relevant images, also customize the file name.
More households now own a smart speaker such as Alexa since voice search technology has drastically improved. Voice searches are better with longer natural phrasing. Since more people are moving to voice searches, it will impact search queries.
Fulfill the Google EAT criteria
The EAT principle of Google is expertise, authoritativeness, and trustworthiness. If the content you write fulfills the EAT criteria, then your content will be ranked higher. This criterion helps in determining if a webpage has useful quality content. The criteria are extremely important for niche markets.
Bert focused optimization
Google launched the new Bert algorithm in 2019 which received a lot of attention. SEO people now need to focus their attention on ways to optimize for Bert. With the implementation of Bert into ranking and featured snippets algorithm, Google has jumped ahead into searching about intent matching fairly pure string matching.
By 2021, you need to dive into programming languages like Python and R to remove your time-consuming duties. SEO programming will help in marketing fundamentals such as
- Being human
- Buyers language
- Buyer experiences
- Offering well-timed responses
How to make long content
It is generally not that hard to make your content long, but there are some ways you can do it such as
- Break your content into sections such as H2 and H3 subheadings to make it more organized
- Link to relevant authoritative sources
- Ensure that your content is easy to share
- Include sharing links at headlines
- Add a conclusion at the end