We are living in a different world now. The traditional marketing strategies may not be effective anymore as the world is struggling with the COVID-19 pandemic. It is no secret that the virus has badly affected small businesses. They are hit with taking touch decisions within a short time span.
Companies are facing multitudes of novel questions and are looking for ways to stabilize their finances. Everything known to mankind has turned its side and now we are forced to find new marketing strategies.
Thanks to the internet and the evolving nature of the human mind, it is possible to cope up with the situation. A lot of business owners are yet not ready to accept the effects of a pandemic but act quickly to regain your balance.
If you have been ignoring the elephant in the room, it is time to register it and use some of the following small business marketing ideas.
1. Regular Email Updates
A lot of businesses have already used this medium to connect to their clients. It may not purely be about marketing their products or services but keeping their clients informed. It may seem overkill for some business owners but it is the opposite for now.
Your regular customers are in need of updates from your business. If there is any notice about closing of stores or the change in service hours, keep them in the loop.
2. Be Trustworthy Instead Of Opportunistic
If you want to keep your business afloat during this pandemic it is best to be trustworthy instead of an opportunistic. All of us have enough on our plates already so show your genuine concern for your clients.
The communication should be clear, concise, and honest above all. Let your clients know that you are thinking of their difficulties and offer them possible solutions at your end.
3. Update Your Website
Every business needs to address the pandemic on its official website but the strategy varies for each of them. If you are a retailer you must add information about the current hours. Post the information in attractive fonts and colors so that there is no chance of it being left unnoticed.
Call out the changes in e-commerce availability and possible issues customers might face. If you are associated with the health care industry, take out time to answer the queries on your blog.
4. Use Social Media For Communication
What is the fastest way to communicate your message to your clients? You guessed it right, the social media. It is an effective medium to stay in touch with your existing and potential customers. Even if your business is closing temporarily, your social media communication should not halt.
Keep an eye for the questions asked and answer as many of them as possible. Being a business owner you must know what a customer expects from you. Keep posting useful resources to keep up with this difficult time.
5. Fill In Your Google Listings
If your clientele is primarily based on local foot traffic and in-person meetings, it is best to fill in your Google listings. When a customer searches for your business they should find needed guidance. Tell them the ways you can contact them.
If you own a restaurant or food delivery service, it is essential for a steady flow of income. You can hire our experts to manage marketing for your small business at affordable rates.
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6. Scale Down The Paid Media
Business owners need to cut down the expenditures. Most of them will prefer cutting down the paid media expenses but it is important to remember that you can't afford to cut it down entirely.
It is best to scale down the paid media. It is essential not to lose the optimizations built by your online campaigns. Keep reminding yourself that offer services that are actually going to help your customers. You have to keep the fine balance.
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7. Keep Your Event Potential Attendees Updated
Managing events, other than online conferences and the virtual versions, is a recipe for disaster. If there was an event planned already and tickets sold, the potential attendees might be worried about refunds. Keep them informed about every bit of detail you know. Be honest rather than communicating shady information. Above all, keep your hopes up.